On the Balenciaga runway was a send up of L.A. wellness culture, with taut and toned models in leggings, shorts, sweats and 3XL sneakers, toting Erewhon bags, cell phones, water bottles and coffee cups as if they’d just been paparazzi snapped coming out of Barry’s Bootcamp.
Melrose Place” era tweed suits, and other relics of the early Aughts were all here, set to a soundtrack of fake ads selling everything from meditation classes to doggie yoga.
One might have taken it as an insult, the same old trope about L.A. being shallow, had it not come from a genuine place.
Often people perceive my work as ironic, actually it’s the opposite, I was showing my love to the influence I got from the city,” Demna said backstage after the show. It’s my favorite city in the world, all my culture evolution when I was a teenager growing up in this post-Soviet vacuum came from here through movies, music, everything I started to absorb that became my fashion references.
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