Last year, Bad Bunny earned an estimated $88 million (pretax) from world tours, billions of streams and high-profile brand deals with the likes of Adidas and Corona. That performance was good enough for a debut in the No. 10 spot on or Forbes’ Highest-Paid Entertainers list.
It’s not about the money all the time, he says about how he picks partners. It’s about how much I love the brand and how much they’re going to respect my creativity.
If there’s one constant about Bad Bunny, who is 29, it’s that whatever he creates becomes a world-wide hit.
Over the last three years, the alumnus of the 2019 Forbes 30 Under 30 list has been Spotify’s most-streamed artist, with 35.9 billion plays. His YouTube channel has attracted more than 32 billion views more than those of Justin Bieber, Ed Sheeran and, yes, Taylor Swift. He has won three Grammys and 11 Latin Grammys. In April, he made history as the first Latin artist to headline the Coachella music festival.
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